ALASDHAIR WILLIS is the new creative director of Hunter. The London-based entrepreneur, and husband of designer Stella McCartney, takes the helm of the heritage boot brand with immediate effect.
Fabrizio Stroppa - who has previously worked at
Mulberry, Giorgio Armani and Donna Karan - has also been named commercial sales
director. Both new appointments will report to CEO James Seuss, who joined the
label in December 2012.
"It is a
genuine honour and a tremendous opportunity to be in this role at such a
significant moment for Hunter," said Willis. "Hunter is a fantastic British
brand with enormous potential. It has a very strong history dating back
nearly 160 years, and I believe the Hunter story and spirit are just as
relevant today. Going forward, we will be focused on expanding the footwear
business while building on the exciting opportunities in other categories such
as outerwear."
Willis' debut collection for the Wellington boot label will land
for autumn/winter 2014-15. It's confirmed that he will also continue to work at
the brand consultancy companies he co-founded, Announcement and The Anonymous
Partner.
"Alasdhair Willis brings amazing
creative talent, style, and commercial realisation to the helm of Hunter,"
said Seuss. "His experience with British heritage brands and developing
brands globally makes him an ideal choice to lead the creative team at Hunter
as we enter our next stage of growth. Alasdhair will define the vision
for the brand and develop our creative voice, while working closely with our
strong commercial team to bring the world of Hunter to consumers
worldwide."
6 comments:
Congratulations, Alasdhair! Do great work and have fun
(And don't forget Valentine's Day!)
Best wishes from
Alasdhair is hot!
(and Congrats to him!)
I wonder if the boots will have animal skin, and if so, what Stella thinks of it.
That being said, Congrats!
(and yes he is hot)
Hunter boots are not made of leather ,their Wellies are very popular and I hope they'll relocate back in Britain,as curently they manufacture in China which is a shame for a BRITISH brand.
I agree with Laura! I'm an American and so many of our well-known brands are now being manufactured (cheaply) in China. Wellies are British and should be made in Britain!
I agree too,but I never understand these brands,they relocate to china as it's ceaper for them but they lose a lot in quality and credibility,I wish that most brands reconsider that,I for one never buy anything with the made in cina in it whatever the brand is.
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