Stella's Gap Seconds

From Vogue

Stella's Gap Seconds


Jessica Bumpus

29 March 2010

AS part of her second kidswear instalment for GapKids (which launches today), Stella McCartney has introduced two exclusive T-shirts to be sold in selected London stores to raise awareness for her environmental campaign, Meat Free Monday.

Started by the designer, along with her sister Mary and her father Paul, the campaign aims to raise awareness of the climate-changing impact of meat production and consumption.

"MFM [Meat Free Monday] is about us all taking control of the environment we live in for our kids and the generations to come. Whether you eat meat or not, you can be part of this decision to limit the meat industry destroying our planet's resources," explains McCartney.
Printed on organic cotton, there is a design for a boy and a girl featuring a superhero and Stella's signature Intarsia leopard, respectively.

Talking of the rest of the collection, the designer tells this weekend's Sunday Telegraph magazine: "These are not trophy clothes. They are designed to be worn."

Of her sell-out success the first time round - especially the embroidered military-style jacket - she adds: "Every woman I knew who had kids was texting me asking for that jacket and that knitwear. After my womenswear shows none of my girlfriends are like that - everyone's a bit more cool and subtle - but with kids it's different. I love it."

Stella McCartney for GapKids is available from today.